Do you design and make your own items?
Are you a astisan and want to show the world what you do?
If you answer yes to one or both of these questions, then you are in the right place! Keep reading and see if having your own word press store front is right for your business!
As an artisan, we have the knowledge and know how to transform that beautiful stone we just got, into a beautiful pair of earrings, bracelet or necklace. But most artisans lack the knowledge of how and where to showcase their beautiful designs.
The Internet is the obvious choice today, but just how do you do it? There are many many different ways you can do this – Etsy, ArtFire, Ebay, and even Amazon will provide you with everything you need to set up a shop. But, are these what is best for YOUR business?
I, myself, have and do use some of these places, at a cost. The number one thing that I have come across using places like these, is that you are under their control. You have to follow their rules, and when they make changes YOU HAVE TO. Even if you do not agree with them, or they shut your shop down. This is very costly and frustrating.
There is an alternative. Most people think it is too costly and complicated or out of their reach. Well, that just isn’t true today – Yes You Can Own Your Own Store Front!
Having your own store and maintaining it, is just as easy as on any of these sites I mentioned above with a few exceptions.
Let’s take a look at the differences, here
1. On their sites, you plug your information into their limited framework.
On Word Press, you plug your information into a framework of your choice and unlimited personal choices.
2. Their sites have already established traffic among their membership but you still have to become involved. Joining their communities, teams, and making treasuries promoting their shops, hoping they will promote yours. (Is this alone worth the additional cost?)
3. Most of these sites not only charge you to host your individual product listings, but they also take a percentage of your sales (that is on top of what Paypal deducts)
Example: On Etsy you pay .20 per listing for every 3 months or is it 4 now. We will base it on 4 months. The average site list about 300 products, at .20 per item, divided by 4 months equals $15 per month.
On your own site you don’t pay for listing your own items
4. Some people are concerned that it is too expensive to have their own shop. The only cost to you will be a for your domain name of $12 Per Year and your monthly hosting fee of $9.99 per month. That is $11 per month for unlimited listings and no percentage when you make a sale (but of course your Paypal fee when you make a sale.)
5. On their site you don’t have any uniqueness, you are one of many. With your own shop you have more control over developing your brand. Which do you think looks more professional, http://yourshop.com or http://etsy.yourshop.com? Also can you see how everything you do promotes Etsy ahead of your own shop?
We, as artisans, need to be able to spend our time making and creating new products NOT dealing with all the technical problems of others.
The best part of owning your own store front, is that you get to determine how you get your traffic. And you alone will reap the benefits of your efforts. It takes just as much effort to market your own store front, as it does any of the other online shops.
So what is stopping you from having your own store front?
Leave your comments below, I answer and address all comments left.
Don’t Be Shy